The Ghanaian music scene is buzzing with anticipation as the 27th edition of the Telecel Ghana Music Awards (TGMA) approaches. Among the heavyweight contenders, one track stands out for its commercial dominance and cultural impact: “Shoulder” by Medikal, Shatta Wale, and Beez Trap.

Released in 2025, “Shoulder” has become more than just a song — it’s a movement. The official promotional poster currently making rounds on social media highlights the collaboration’s impressive achievements, positioning it as a serious contender for the prestigious Most Popular Song of the Year award.

A Streaming Powerhouse

According to the campaign visuals, “Shoulder” has surpassed 15 million streams worldwide, a remarkable feat that underscores its cross-border appeal. The song didn’t just perform well — it dominated key platforms in its home market:

• 1 It climbed as high as No. 20 on Ghana Apple Music.
• 2 It soared to No. 1 on Ghana Shazam.
• 3 Most impressively, it claimed the No. 1 spot on YouTube Ghana.

These metrics reflect more than raw numbers. They demonstrate that “Shoulder” connected with listeners across different consumption habits — from curated playlists on Apple Music to discovery-driven Shazam users and visual consumers on YouTube.

The Artists Behind the Hit

The collaboration brings together three distinct powerhouses in Ghanaian music:

• Medikal, known for his sharp lyricism and energetic delivery, continues to cement his status as one of the most consistent hitmakers in the industry.
• Shatta Wale, the self-proclaimed Dancehall King, brings his larger-than-life persona and massive global following to the track.
• Beez Trap completes the trio, adding his unique flavor to what has clearly become a perfectly balanced musical chemistry.

The synergy between these artists appears to have produced a record that resonates both locally and internationally, explaining its rapid accumulation of streams and chart success.

Can “Shoulder” Take Home the Top Prize?

With over 15 million streams, multiple No. 1 peaks, and a high-profile collaboration featuring two of Ghana’s biggest names, the song certainly has the statistics on its side. The TGMA’s Most Popular Song category is often decided by a combination of streaming data, social media engagement, radio airplay, and public voting. “Shoulder” appears well-positioned across several of these pillars.

However, the competition at the TGMA is traditionally fierce. Other major releases from 2025 will be fighting for the same recognition. The final outcome will likely depend on sustained momentum in the final stretch before voting closes and how effectively the team behind “Shoulder” mobilizes its fanbase.

Ghana’s Music Industry on the Global Stage

This nomination arrives at an exciting time for Ghanaian music. The country continues to produce sounds that travel far beyond its borders, blending highlife, Afrobeats, dancehall, and trap influences into something distinctly Ghanaian yet universally appealing.

The 27th TGMA, sponsored by Telecel, serves as both a celebration of the past year’s achievements and a launching pad for the next wave of stars. Whether or not “Shoulder” ultimately wins, its commercial performance has already secured its place as one of the defining tracks of 2025.

As the awards draw closer, expect the conversation around “Shoulder” to intensify. The campaign visuals, featuring striking black-and-gold design with the three artists prominently displayed, are clearly designed to rally fans and remind voters of the song’s dominance.

The question remains: Will the numbers, the streams, and the undeniable street credibility be enough to carry Medikal, Shatta Wale, and Beez Trap all the way to the TGMA stage for the ultimate victory?

Ghana’s music lovers will soon have their say.